nullreference Posted October 17, 2011 Report Share Posted October 17, 2011 I don’t see any specific threads on the topic of Private Cash, so I thought I’d start one. I’ll just say what I know and others can correct me if I’m wrong. Ford sends targeted offers to individuals in the form of “Private Cash”. It cannot be transferred and it must be sent to you. That doesn’t mean you should just wait and hope it comes. I heard that Private Cash is sometimes given when your request a brochure, so I went to http://www.ford.com/brochures/ and requested three brochures “By Mail” to my office address and three to my home address. Office: I requested the Edge, Taurus, and Mustang and said I plan to acquire a new vehicle in 0-30 days. I received the brochures and there was nothing inside (listed was the standard rebate and financing for me). Home: I requested the Edge, The New Taurus, and Mustang but I had No Definite Plans to acquire a new vehicle. In both the Edge and the Mustang brochures I was given $750 in Private Cash (meaning I can get $750 off, not $1500). I hate to waste the paper of requesting multiple brochures (the limit is 3), but $750 was too much to not at least try. Sometimes the private cash will only be good on one specific car and other times it will be good for most Ford vehicles (some exclusions though). Good luck and report back with what information you give and whether or not you receive anything. You can do this even if you have a factory order, I placed my factory order about a week ago and didn’t receive the Private cash until last weekend, but it wouldn’t get applied until you take ownership anyway. Now I just need to take ownership before the Private Cash expires... Quote Link to comment Share on other sites More sharing options...
nullreference Posted October 17, 2011 Author Report Share Posted October 17, 2011 A better search helped me find a thread from a year ago where members were calling it a coupon, brochure cash, or brochure coupon. I don't have mine in front of me, I'm not sure where I picked up the term Private Cash but hopefully it helps some others save $750: http://www.fordedgeforum.com/index.php?/topic/5593-new-programs-us-customers-10410 Quote Link to comment Share on other sites More sharing options...
mixpdf Posted October 26, 2011 Report Share Posted October 26, 2011 (edited) A better search helped me find a thread from a year ago where members were calling it a coupon, brochure cash, or brochure coupon. I don't have mine in front of me, I'm not sure where I picked up the term Private Cash but hopefully it helps some others save $750: http://www.fordedgeforum.com/index.php?/topic/5593-new-programs-us-customers-10410 So this is what my dealer was probably talking about! I was doing some haggling and while trying to bring the price down the salesman asked me if I received any coupons from Ford in the mail. I hadn't, but in the end he worked in another $750 discount somehow. He said he'd try to find a coupon or something. Edited October 26, 2011 by mixpdf Quote Link to comment Share on other sites More sharing options...
igcitng Posted October 26, 2011 Report Share Posted October 26, 2011 I requested a bunch of brochures and got a $750.00 voucher in all of them. And a voucher by email. Mustang seems to be the big winner for receiving the vouchers. Quote Link to comment Share on other sites More sharing options...
phantom9000 Posted October 29, 2011 Report Share Posted October 29, 2011 thanks for the tip. i requested one for the edge, explorer, and taurus and got 750 in each one. Quote Link to comment Share on other sites More sharing options...
attana Posted December 21, 2011 Report Share Posted December 21, 2011 I did not request anything and got my private $750. Came two days after I got the Edge. Turned it in and had a check my mail box in less than a week. That made cost of an MSRP $42005.00 down to $36800. Nice surprise. Thanks Ford. Quote Link to comment Share on other sites More sharing options...
cal3thousand Posted December 21, 2011 Report Share Posted December 21, 2011 I just started receiving these things. But I already leased an '11 in April. Luckily they sent one to my wife in March... I think they started sending them to me after I went to the autoshow and talked to the rep and gave them my info Quote Link to comment Share on other sites More sharing options...
cherrybomb Posted December 30, 2011 Report Share Posted December 30, 2011 I just purchased a new 2012 ford edge sel. After having purchased it I ran across this thread. Do any of you think I can get this $750 applied after the fact? Thoughts, opinions? Quote Link to comment Share on other sites More sharing options...
akirby Posted December 30, 2011 Report Share Posted December 30, 2011 I just purchased a new 2012 ford edge sel. After having purchased it I ran across this thread. Do any of you think I can get this $750 applied after the fact? Thoughts, opinions? Absolutely not. Sorry! Quote Link to comment Share on other sites More sharing options...
Pageman1 Posted December 30, 2011 Report Share Posted December 30, 2011 Can you use the $750 if your buying Z plan? Quote Link to comment Share on other sites More sharing options...
fathead Posted December 30, 2011 Report Share Posted December 30, 2011 Can you use the $750 if your buying Z plan? It works with X plan, but not A or Z. Quote Link to comment Share on other sites More sharing options...
redbirdpat Posted January 12, 2012 Report Share Posted January 12, 2012 I applied for the brochure for the Edge, and I just got private cash in my email box. Unfortunately it says it is for 2011, 2012, and I am trying to order a 2013 Edge. I assume the private cash will be available once the 2013s are announced, and I can request another brochure at that time, and get the private cash for a 2013 Edge. I guess my question is, if I order a 2013, can I present the private cash when I take delivery of the car, and they give me another $750 off of the price we had agreed to? Or do I have to have it before I order it? Quote Link to comment Share on other sites More sharing options...
akirby Posted January 13, 2012 Report Share Posted January 13, 2012 I applied for the brochure for the Edge, and I just got private cash in my email box. Unfortunately it says it is for 2011, 2012, and I am trying to order a 2013 Edge. I assume the private cash will be available once the 2013s are announced, and I can request another brochure at that time, and get the private cash for a 2013 Edge. I guess my question is, if I order a 2013, can I present the private cash when I take delivery of the car, and they give me another $750 off of the price we had agreed to? Or do I have to have it before I order it? Depends on what type of deal you made with the dealer. Typically you would get the additional $750 if that wasn't part of the original price. There is no guarantee you'll get another $750 offer. Quote Link to comment Share on other sites More sharing options...
ThunderRoad Posted January 14, 2012 Report Share Posted January 14, 2012 I've been trying to score a coupon before I take delivery on my new MKX. Ordered a brochure and everything but no dice. Quote Link to comment Share on other sites More sharing options...
m_nachman@yahoo.com Posted January 24, 2012 Report Share Posted January 24, 2012 (edited) Slightly different problem for me... Saw the info about the private cash, so I requested brochures... Got one with a coupon, (son's name), and used it two weeks ago for the purchase of an Explorer for my wife. No problems with it... Now, I am looking at an Edge. Started shopping a week ago, so requested more brochures. 2 -- YES 2! new brochures came today in the names of my other son and my wife. Each has a coupon for the $750. Here is the question. Can I now use for a SECOND purchase (these were sent out after the first purchase). Or does the "One per household" rule mean only one for a certain period of time, or forever, etc...? HELP!!!! EDIT: In case it makes a difference, first car was in my wife's name alone. New car will be in mine alone... Edited January 24, 2012 by m_nachman@yahoo.com Quote Link to comment Share on other sites More sharing options...
akirby Posted January 24, 2012 Report Share Posted January 24, 2012 Slightly different problem for me... Saw the info about the private cash, so I requested brochures... Got one with a coupon, (son's name), and used it two weeks ago for the purchase of an Explorer for my wife. No problems with it... Now, I am looking at an Edge. Started shopping a week ago, so requested more brochures. 2 -- YES 2! new brochures came today in the names of my other son and my wife. Each has a coupon for the $750. Here is the question. Can I now use for a SECOND purchase (these were sent out after the first purchase). Or does the "One per household" rule mean only one for a certain period of time, or forever, etc...? HELP!!!! EDIT: In case it makes a difference, first car was in my wife's name alone. New car will be in mine alone... It means one coupon/rebate per vehicle. You can use one on each new vehicle no problem. Quote Link to comment Share on other sites More sharing options...
m_nachman@yahoo.com Posted January 24, 2012 Report Share Posted January 24, 2012 It means one coupon/rebate per vehicle. You can use one on each new vehicle no problem. Fantastic news. THANK YOU! Quote Link to comment Share on other sites More sharing options...
mcsvt Posted January 25, 2012 Report Share Posted January 25, 2012 Bought my Edge on a Saturday, my private cash showed up the following Tuesday, o well still love the Edge. Quote Link to comment Share on other sites More sharing options...
timf Posted February 13, 2012 Report Share Posted February 13, 2012 I requested brochures last week after reading this thread and they arrived today along with the $750 private cash. Mine does indicate it is good on 2011, 2012, and 2013 models and is good for 2 months (perfect timing for me). The only thing I'm not sure about is it makes mention of not being combinable with loyalty and lease renewal programs. My lease rates have been quoted along with a $1000 conquest rebate, but I'm not sure if this is amongst the items that would be excluded from the offer. I'll have to ask my salesman. Quote Link to comment Share on other sites More sharing options...
fee1115 Posted February 25, 2012 Report Share Posted February 25, 2012 I have tried ordering several brochures and they don't even show up. Finally got a trifold but no private cash. What a disappointment. I really wanted some features on my edge but now I am debating just forgetting about it. The sales tax is a killer so that private cash would help just a little there. Quote Link to comment Share on other sites More sharing options...
timf Posted February 25, 2012 Report Share Posted February 25, 2012 Unfortunately I found out the private cash cannot be combined with the $1000 lease conquest rebate, so it looks like mine will go unused. Quote Link to comment Share on other sites More sharing options...
fee1115 Posted February 28, 2012 Report Share Posted February 28, 2012 I got another tri-fold but no private cash. I went ahead and contacted the marketing department. We'll see if they send me one. I am disappointed that I didn't get one, but I do still want the edge. $750 could get me a feature that I would like and help out with the bottom line. I'll report back on their reply. Quote Link to comment Share on other sites More sharing options...
evilkid500 Posted February 28, 2012 Report Share Posted February 28, 2012 Fee115, I tried contacting the market department too. Here is the email I got from them: Thank you for contacting Ford Motor Company. We appreciate the time you have taken to write us. We are happy to hear about your interest in a new 2012 Ford Edge. The 2.0-liter EcoBoost four-cylinder engine joins the lineup for the 2012 Edge, adding another high-tech feature to the popular crossover. We consider our customers to be our greatest asset and look forward to adding you to a list of satisfied Ford customers. There are a variety of ways to receive a private offer. However, all of our unique loyalty offers are sent out on based on certain market criteria, which are not determined by our department. Every offer is unique and must be redeemed within the specified program dates printed on the offer. All rebates and incentives must be present and valid at the time of sale. These programs are not able be retro-fitted to any purchase or lease that was finalized outside of the program dates. Quote Link to comment Share on other sites More sharing options...
fee1115 Posted March 1, 2012 Report Share Posted March 1, 2012 Fee115, I tried contacting the market department too. Here is the email I got from them: Thank you for contacting Ford Motor Company. We appreciate the time you have taken to write us. We are happy to hear about your interest in a new 2012 Ford Edge. The 2.0-liter EcoBoost four-cylinder engine joins the lineup for the 2012 Edge, adding another high-tech feature to the popular crossover. We consider our customers to be our greatest asset and look forward to adding you to a list of satisfied Ford customers. There are a variety of ways to receive a private offer. However, all of our unique loyalty offers are sent out on based on certain market criteria, which are not determined by our department. Every offer is unique and must be redeemed within the specified program dates printed on the offer. All rebates and incentives must be present and valid at the time of sale. These programs are not able be retro-fitted to any purchase or lease that was finalized outside of the program dates. Well that was vague. I really wanted one of those private cash coupons. Now it is making me rethink this purchase. Why offer it to some customers and not others? Currently there is $1500 in incentives as I am not financing this with Ford Credit and I don't have a trade in. My state taxes the price before you deduct incentives so I lose a lot of the incentives in 6% sales tax, what a bummer Quote Link to comment Share on other sites More sharing options...
jak508 Posted March 7, 2012 Report Share Posted March 7, 2012 Well my persistence paid off. I requested a 2103 Edge brochure and it arrived yesterday with the $750 private cash. :happy feet: Perfect timing since my 2013 Edge is on the train being transported. I should have it next week. THANKS FORD!!!!! Quote Link to comment Share on other sites More sharing options...
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