Want to buy 2011 Edge SEL - thoughts on price

[json]

I currently am looking at purchasing a 2011 Edge SEL with:

 

Rapid Spec 202A

18" chrome clad weels

roof rails

 

I have read a few posts here of people who had very similar (and one exact) matches to me that got a drive out (after TT&T) of any where from 30k to 31.5k. The dealer I am currently looking at is giving me a drive out of 33,850. And they are unbending on this. There are 2 other dealers that have what I am looking for that I would like to visit soon but that sounds like a bit much to me. I also don't see that they offer any type of discounts other than a rapid spec savings of $370.

 

Am I really lowballing that much by wanting a driveout of around 30-31k or is 33.8k too much? I am not the best negotiator and don't mind paying a bit extra then a person who is much better at it then I. I really love the ride but don't want to get taken too bad.

 

Any thoughts are greatly appreciated and if you have any questions please let me know.

Edited December 8, 2010 by json

[akirby]

I currently am looking at purchasing a 2011 Edge SEL with:

 

Rapid Spec 202A

18" chrome clad weels

roof rails

 

I have read a few posts here of people who had very similar (and one exact) matches to me that got a drive out (after TT&T) of any where from 30k to 31.5k. The dealer I am currently looking at is giving me a drive out of 33,850. And they are unbending on this. There are 2 other dealers that have what I am looking for that I would like to visit soon but that sounds like a bit much to me. I also don't see that they offer any type of discounts other than a rapid spec savings of $370.

 

Am I really lowballing that much by wanting a driveout of around 30-31k or is 33.8k too much? I am not the best negotiator and don't mind paying a bit extra then a person who is much better at it then I. I really love the ride but don't want to get taken too bad.

 

Any thoughts are greatly appreciated and if you have any questions please let me know.

 

It's hard to compare prices because incentives can vary but more importantly you don't know what type of deal other people got on their trade-ins. A dealer will adjust the price of the new vehicle up or down to compensate for the trade-in price. Local demand also affects price - some vehicles sell better in some areas which affects the price.

 

The best way to negotiate is to first find out the dealer invoice price by going to edmunds.com or kbb.com and getting the dealer invoice price for the vehicle you want. Then add $500 to cover the FDAF fees which are real and part of what the dealer pays but isn't listed on internet websites because it varies by vehicle and location. This will give you an estimate (within $100 or so) of the dealer invoice price. You can expect to pay anywhere from $0 - $1000 over invoice depending on supply and demand. The dealer will also charge a documentation fee (otherewise known as additional dealer profit) so you have to figure that in.

 

Call the dealership and ask for the new car sales manager. Tell them what you want and ask how much over invoice they want for it and how much is the doc fee? Any manager that won't tell you that straight up on the phone isn't someone you want to do business with. Then call the other dealers and ask the same question.

 

Personally, I think $500 over invoice including the doc fee is a very good price. I wouldn't expect to pay more than $1000 over invoice including the doc fee. But again it depends on your local dealers supply and demand.