Edge Guide Posted December 23, 2006 Report Share Posted December 23, 2006 In desperate need of an outsize hit to bolster slumping sales, Ford Motor is hoping to reach a half-billion people over the holiday weekend with a marketing blitz introducing its new Edge crossover. Ford hopes the Edge, which looks like an SUV but by virtue of its car-based platform has better handling and fuel economy, will attract customers bailing on truck-based vehicles like the once-popular Explorer. And the crossover market looks like a good bet to do just that. It's slated to grow to sales of 3 million units annually by 2010, up from a mere 500,000 six years ago. Ford executives have said that, given the company's shaky financial picture, the new model's launch is likely the single most important one of the year. CLICK HERE TO READ THE ENTIRE ARTICLE. Quote Link to comment Share on other sites More sharing options...
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