Edge Guide Posted November 14, 2006 Report Share Posted November 14, 2006 "It's denying the obvious," said Michael Bernacchi, professor of marketing at the University of Detroit Mercy. "The American marketplace has been about product, product and more product. They need to let the American public know that they're committed to products." That is precisely what the automaker intends to do with its new advertising, said Ford spokesman Jim Cain. ARTICLE LINK. Quote Link to comment Share on other sites More sharing options...
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