Ford Edge - Bold Moves

[Edge Guide]

Ford Edge: Bold Moves

 

 

The all-new Ford Edge made its debut on the streets of San Francisco. To see how the media and public responded, go to Fordboldmoves.com for episode 21 of the online documentary.

DEARBORN November 10, 2006 - Episode 21 of Bold Moves, called the Competitive Edge gives a behind the scenes look at the Edge's introduction along with the reactions of the media and consumers alike.

 

To find out more, go to Fordboldmoves.com to see episode 21, "The Competitive Edge."

 

Bold Moves: The Future of Ford presents groundbreaking online films that give an unprecedented look behind the scenes at a major automaker.

 

On the Bold Moves Web site, viewers will see at least one new 3-5 minute video installment each week that will take them inside places the public has never seen before, including Ford executive offices, design studios and assembly plants.

 

Along with the films, viewers can read and post commentary as well as read special features on Ford and the auto industry.

 

"The documentary will present a picture of a company that is committed to revitalization through our people, products, improved quality and costs, and a laser-sharp focus on the customer," said Mark Fields, Ford's President of the Americas. "Each episode will provide evidence that it's not business as usual at the Ford Motor Company and that 'Change or Die' is not a sound bite. It's the way we're approaching our future."

 

"Over time, the body of work we are creating will tell a compelling story about bold products, bold leadership and Ford's customer focus," added Mary Lou Quesnell, director, Ford Brand DNA. "We will provide both sides of the conversation and let America watch Ford's turnaround as it happens."

 

The documentary series is being produced by JWT Detroit and JWT New York, and directed by Radical Media Inc., a New York-based production company whose credits include many acclaimed documentaries, TV programming, feature films and an Academy Award for a previous documentary. Taping began in April 2006 and continues through the end of the year.

 

To view episodes, go to Fordboldmoves.com.