wow those are some high prices. I think I got a good deal!
Purchased a 2016 Ford Edge Titanium Ecoboost for well under what you guys list.
Mine is a basic model though 19" wheels, no panoramic (don't want that headache), but everything else I wanted. Heated seats, leather, nav, alarm, etc.
I purchased through TrueCar and wow what an easy deal. I checked with another dealer and told him my price and they let me walk out the door since they could not even match the deal! Also everyone else was at least 5k higher for the SEL!