The A-Plan price, or Family price, is available to everyone now. There's no nogotiating on that price because it is the invoice price. But I just purchased a 2008 SE Edge 2 weeks ago and got the A-Plan price plus a $4000 rebate. So that took the Sticker price of $27,500 down to $25,400 then down to $21,400 before taxes and title. After adding those and the loan fee of $195 from the bank my total was about $23,000. That's a FWD model without leather or the moonroof or chrome wheels. It has Synk and Sat radio. My wife loves the Synk which allows her to use her cell phone through the steering wheel controls. I would rather have the chrome wheels and leather but that model was $5700 higher.