I show X plan to be 36,944 for a 2011 SEL AWD 202A, 20" chrome wheels, Vista roof and Nav. That puts dealer invoice right about $36,815 give or take. $36,962 is a relatively good deal if the documentation fee is not too high and you get all available rebates on top of that price. Only the dealer can tell you which incentives you qualify for using VINCENT. It's based on your information and the specific vehicle.
As for the 2011s being cheaper because the 2012s are coming - that only comes into play if the dealer has a lot of leftover 2011s that aren't selling well and I doubt that's the case, especially with Bordeaux Red.
All you can really do to compare is to call around to different dealers and get their best price. Be sure to include the doc fee - that can be several hundred bucks in additional dealer profit.