Did it suck for Ford when they replaced fusion, mkz and focus with Maverick, Bronco sport, Bronco and Ranger? No because they’re still #1 in sales or close to it and those products have much bigger profit margins.
Will they lose customers? Of course. Will BEVs bring new customers? Of course. We’ll have to wait and see how the new BEV utilities play out. They could always bring back a new C2 edge (but not the Chinese version exactly) if market demands it.